BLACK+DECKER

Action workshop camera
Black+Decker AC100 is a design concept of a camera styled to look like a well-known brand.
The target audience are both professionals and amateur craftsmen. Many of you like to shoot on video the process and result of your work, in order to share it online to make your name and promote services, attracting the audience by a cool content.

The target audience are both professionals and amateur craftsmen. Many of you like to shoot on video the process and result of your work, in order to share it online to make your name and promote services, attracting the audience by a cool content.
However, shooting with a regular camera in workshop seems to fail due to machine vibration and poor lighting making it rather difficult to obtain a good picture.
Black+Decker AC100 being a compact action camera will solve this problem. Spark-, vibration- and dust-proof, it has been specifically designed for the use in workshop conditions.
Designer
Nikita Kolyadin
Stage
Conceptual project